Steal
Take an egg from the map or from another base and carry it to your plot. You can be chased on the way. Place the egg so it hatches. You can also steal ASMRs that another player has already placed.
Zone steals check Speed. If the steal fails, read the recommended Speed on that zone's sign and train before you try again. Butter is 18.0K. Other signs are not in this guide because they were not captured.
Defend
Other players steal your placed ASMRs the same way. Traps go on the floor and on top of eggs. The hotbar showed 3 charges. Use that as "at least 3" until you see a higher number. Cost and the vendor were not in the footage.
Put a charge on a rare egg first. Those timers run 2.5 to 5 hours, and the egg hatches while it sits there.
When the plot is full
Income is the sum of placed $/s values. Remove the lowest live number to free a slot. A documented player did that for a low payer. Compare the toy you are about to place with the one you would delete. Condition words change pay, so two copies of one name can differ. Mousse Bread was $473/s and $479/s.
The first land expansion costs $200 in the captured unlocks, which delays the moment the plot fills. Later expansion prices were not fully listed.